Hong Kong, [April 25, 2024] – The Asia Pacific Institute for Strategy (APIFS) in partnership with the Hong Kong Tourism Board (HKTB) successfully hosted an exclusive, closed-door discussion session, a landmark initiative aimed at bolstering Hong Kong’s status as the region’s leading Meetings, Incentives, Conferences, and Exhibitions (MICE) hub. The event convened 80 distinguished CEOs—40 from Mainland China and 40 from Hong Kong.

The session was expertly led by Dr. Mark Lee, Research Director of APIFS, known for his deep expertise and innovative tactics for Asia Pacific businesses. Reflecting on the event, Dr. Lee stated, "It was a tremendous honor to collaborate with such esteemed leaders from across Mainland China and Hong Kong. Together, we have outlined dynamic strategies that are set to reinforce Hong Kong’s position as a regional MICE leader. Our discussions focused on enhancing infrastructural capacities, service excellence, and digital integration, essential factors for advancing Hong Kong’s MICE sector."

This strategic gathering leveraged the collective insights and visionary approaches of top business leaders to strengthen Hong Kong's offerings as a MICE destination. The outcomes of the session are expected to drive significant advancements in the region’s MICE industry, contributing to its growth and sustainability.

For further information, please contact:

Rosa Kwok

About Asia Pacific Institute for Strategy (APIFS)

The Asia Pacific Institute for Strategy (APIFS) is a leading think tank and educational institution focused on shaping strategic business practices across the Asia-Pacific region. APIFS is dedicated to fostering collaboration and innovation among business leaders to promote sustainable economic growth and development.

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