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Asia Pacific Institute for Strategy and France Macau Chamber of Commerce Inspire Innovation at FMCC Workshop in Macau

Amidst today’s challenging business landscape, local businesses must embrace innovation and strategic positioning to remain competitive, shared Dr. Mark Lee, Research Director at the Asia Pacific Institute for Strategy (APIFS), during a seminar held at W Hotel Macau.

Organized in collaboration with the France Macau Chamber of Commerce (FMCC), the roundtable dinner and workshop brought together senior executives from Macau businesses to discuss critical approaches for sustaining growth. Lee, with over 25 years in business research, emphasized a significant shift from traditional management to a focus on innovation as a core driver of business success.

“Innovation is a systematic trial-and-error process where learning from failure is key,” Dr. Lee remarked, highlighting the necessity for companies to embrace failure as part of growth. His presentation, titled "Strategy Map," explored the importance of establishing unique strategic values in challenging environments, noting, “Strategic planning becomes crucial when resources are limited.”

Lee outlined three distinct value disciplines that businesses can leverage to stand out:

Operational Excellence – delivering reliable, competitively priced products with ease of access.
Customer Intimacy – creating personalized offerings to foster customer loyalty.
Product Leadership – introducing cutting-edge products that set businesses apart in the market.

Businesses should focus on a single value discipline for impactful positioning, as attempting all three often requires difficult trade-offs.

Congratulations to APIFS and FMCC for empowering local leaders to navigate today’s complex market through innovation and strategy!

For more information about the Asia Pacific Institute for Strategy and upcoming events, please visit: www.apifs.org.

About Asia Pacific Institute for Strategy (APIFS): The Asia Pacific Institute for Strategy (APIFS) is a leading research and advisory organization dedicated to advancing business strategy, innovation, and leadership across the Asia-Pacific region. Through a combination of cutting-edge research, executive education, and strategic consulting, APIFS helps organizations navigate the challenges of a rapidly changing global landscape.